MARK4850 B -STRATEGIC MARKETING MANAGEMENT WEEK 7 AND 8 Video-assignment 5b

Question details:

  1. https://youtu.be/1Qp6UZ3Qbto

The following links are associated with the videos in the undergraduate marketing strategy class.  Please note in the actual assignment page, many of the links do actual work if you double click them.  However, if they do not work, please simply paste in your web browser and they should play.  Please, as originally communicated, please place all shared copies of video-cases and business week assignments via the appropriate links so labeled in the Discussion Board and not e-mail to your classmates.  Do not use the textbox for your answers, upload a MS Word document instead. Please just do the video named. The other links are for general purposes. The link within the weekly tabs must be in the form of a MS Word document. Then place them within the appropriate discussion board link for sharing purposes.  To received a grade on all assignments, you must submit within the weekly tabs.  Then , if you would then like to see other members' work, please go that particular discussion board. Be sure that must write-out the questions first followed by your answers as shown in the examples of format under Course Documents in Blackboard.   I have a board open for the many videos and business cases for that purpose. Please use it. 

The basic questions: After viewing the video on Samsung Customer in China Reports Battery Fire in New Note 7, please answer the following questions:

1. What are the major strategic marketing issues in the case?

2. What lessons are to be learned from this video for the mid-level marketing manager? Please explain your answers.

The following links are associated with the videos in the undergraduate marketing strategy class:

Samsung Customer in China Reports Battery Fire in New Note 7

https://www.bloomberg.com/news/articles/2016-09-27/samsung-customer-in-china-reports-battery-fire-in-new-note-7

Please place the video-assignment 5b as a download to the appropriate link.


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