The Wall Street Journal on a topic related to the course content

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Question details:

Apply your new knowledge of marketing concepts. read and submit a short summary (200-250 words) of an article published within in the past 12 months in The Wall Street Journal on a topic related to the course content. Your summary must include: (1) a discussion about how the information relates to concepts covered in this week's unit; and (2) a full citation or link to your source so that others can locate the full article. Be sure to give your thread a name that reflects the topic of the article.ote: The WSJ is available at no cost from UNM Libraries Global Newsstream

Topic based on:

Postcampaign Evaluation
Developing and Evaluating Advertising Appeals
INstitutional Advertising
Product Advertising


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